What to Expect When You’re Expecting?
The Company: What to Expect is an online website packed full of information for new and expectant parents. This website shares a wealth of parenting knowledge that will help couples from preconception all the way through to those tricky toddler years.
The Story: Many of you have probably heard of the popular book, What to Expect When You’re Expecting written by Heidi Murkoff. The creation of the What to Expect website came from the success of that book.
The What to Expect website explains further:
Dubbed the “pregnancy bible,” the iconic New York Times bestseller is now in its all-new fourth edition, with over 17 million copies in print, and according to USA Today, is read by 93 percent of women who read a pregnancy book. Other titles in the series include Eating Well When You’re Expecting, What to Expect the First Year, What to Expect Before You’re Expecting (a complete preconception plan), and the newest member of the What to Expect family: What to Expect the Second Year, the must-have guide for parents of toddlers..
In 2005, Heidi expanded the What to Expect (WTE) brand online with WhatToExpect.com — the interactive, state-of-the-internet companion to the WTE books, and home to a vibrant, vast, yet close-knit community of one million parents. In 2009, WTE went mobile with the WTE Pregnancy Tracker (the most popular pregnancy app in the world), the WTE Fertility Tracker, the WTE Baby Name Finder, and due this spring, the WTE First Year Tracker.
The Details:When you browse their website you’ll see it’s easy to navigate and packed with tidbits of information that were designed to help you every step of the way.
The main sections of the website include the following:
- Preconception: This covers everything from pre-conception diets to fertility, health and wellness, preparations and questions.
- Pregnancy: Once you’re pregnant you’ll have a whole new onslaught of question, concerns and preparations; this section will make sure you are prepared both emotionally and physically throughout pregnancy, labor and beyond.
- First Year: Learn everything you need to know from teething to playtime tips to buying the greatest new parent and baby gear, the First Year section on What to Expect is incredibly helpful.
- Toddler: This section covers everything from language development to toddler sleep, starting preschool and more.
Along with the incredible information presented on this website, What to Expect will help you get connected in the online community by sharing available groups, blogs, photos, local resources, and contests and deals.
If you haven’t already, you’re going to want to check out What to Expect today. New moms and dad alike love this great resource.
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